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Louis Vuitton’s Olfactory Emotions

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90 years later and voila comes one of the most coveted launch of the century, Louis Vuitton’s namesake series of fragrances to satisfy the olfactory needs of fragrance gourmands. Namesake scents are further sprayed in to seven women perfumes called ‘Les Parfums Louis Vuitton’.

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The 7 parfums of ‘Les Parfums Louis Vuitton’ namely Rose des Vents, Turbulences, Dans la Peau, Apogee, Contre Moi, Matiere Noire and Mille Feux , made by trunk maker and for travel lovers comes in travel sizes of 100- and 200-ml sizes, and will set you back by a slightly more extravagant 350 AUD to 525 AUD respectively.

 

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The collection of seven women’s scents ‘Les Parfums Louis Vuitton’ are inspired by the trunk-maker’s love for fine travel accessories, and because it’s Louis Vuitton, expect nothing but the best.

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Named Maître Parfumeur of Louis Vuitton in 2012 Jacques Cavallier Belletrud travelled around the world to not only create the scents using some of the most prized ingredients, but to also develop exclusive fragrance palettes exclusive to the LV brand.

 


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More About Jacques Cavallier Belletrud:

  • At the age of eight, Jacques Cavallier Belletrud went to his father, a perfumer, and told him he wanted to follow in his footsteps.
  • He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas.
  • The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers.
  • At 18, he created his first formula — but his father reminded him that becoming a perfumer takes much more than mixing a few scents together…

 

 

 

Using unprecedented fragrance extraction technology, Belletrud retrieves the exquisite scent of Louis Vuitton’s leather via complex procedures that include steeping the leather in alcohol until a clear liquid is obtained (explained in the video below).

The technicality doesn’t stop there; floral scents are derived via a supercritical CO2 extraction method, so precious fresh flowers like roses and jasmines don’t lose their exquisite and delicate scent facets.

 

 

 

Les Parfums Louis Vuitton: available from September 2016.

 

 

au.louisvuitton.com

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